• Gigi Kawar

Your Ultimate Guide to Nailing That Fashion PR Interview

Photo: Angel Origgi from Unsplash

The internship season is officially here. Work on that resume and cover letter like you never have before, but keep in mind that documents will not land you a job, they will just place your employer under the influence.

Oh my God, these people want more than my resume and cover letter? But I spent a million years working on them. Yeah, me too. But studies show that the average time an employer spends looking at your resume is 6 seconds.

So, what's going to get you that job? The interview.

You probably know the basic rules of an interview: answer questions. However, there's more to it.

Rule #1: You obviously have a passion for fashion, don't reiterate

So interviewee, why do you want to work in fashion PR? "I have a great passion for fashion. I just love it."

You have to provide a more intelligent answer. Stand out, be bold, be you. Don't be everyone else who also has a passion for fashion. Saying that you have a #passionforfashion because it rhymes will only confirm to your employer that you absolutely have no idea what you're talking about.

Rule #2: Do your homework

Want to know what's really embarrassing? Not knowing anything about the job position or company. I'm not that stressed about it, I'll just look at their about page.

Sure, reading the about page may suffice, but you have to learn about the company like you're learning your whole life. Now would be the time you give me that Chandler look.

One of my professors at the S.I Newhouse School of Public Communications, Regina Luttrell (@ginaluttrell), has taught me to

"Do your homework. ... Find out the types of clients they work with and how you fit with their goals as a company."

Honestly, that's a statement on point. Take it, and bury it deep inside your brain.

Rule #3: Rehearse

If you think you can improvise, think otherwise. I always thought I could improvise, but I didn't succeed. Okay, so you will get the basic interview questions you get everywhere, but the fashion PR industry will dive into more fashion-specific questions. Fear not, here is a list of questions from Fashionista that interviewers may potentially ask you in a fashion-based interview:

  • What makes you passionate about the brand? 

  • What have you heard about our brand in the media? 

  • What experience can you bring to our brand?

  • What are you currently following in the fashion industry (brand, news, model career, etc.)? 

  • Who are some of your favorite designers, fashion writers, stylists, photographers, etc.?

  • Which celebrities have the best style to you?

  • What could our website/magazine/social media accounts do better?

  • What's exciting to you about the fashion industry? 

  • How do you think the fashion industry can improve?

Yeah, I know.

Rule #4: It's time to nail that interview and get the job

#fashionpr #interview #printerview #passionforfashion #fashion #fashionbusiness

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