• Gigi Kawar

Social Media Management Hacks Brought to you by the Food Media

Updated: Apr 1, 2018

Photo: Igor Miske from Unsplash

You're probably wondering why I'm writing about the food media, the food industry is not my area of expertise, but it's food, everyone's area of expertise.

On Thursday, March 29, 2018, Rochelle Bilow (@RochelleBilow), a yoga teacher and #foodwriter, spoke about social media management at S.I. Newhouse School of Public Communications, Syracuse, New York.

Some of you may think of #socialmediamanagement as literally managing social media accounts. Don't fool yourself, social media management is easier said than done. This post isn't about food, but what the food media, aka Bilow, has to offer about managing social media, and how to apply these hacks in #fashionPR.

A Social Media Manager is a Community Manager

A social media manager and a #communitymanager have very similar roles. Sprout Social defines a community manager as someone who is "responsible for advocating a brand on social networks."

Okay, so community managers are not being the brand itself, but they are advocating the brand by creating #socialpersonas, connecting with the online community and potential customers, boosting awareness for the brand, and advocating more.

Social media managers create content and manage all published material. They also monitor, listen, and respond to users (you know, socially). The two roles are very similar, if you are managing social media, you are also managing the same community and vice versa.

Adopting the Brand's Voice

Well, obviously. Isn't it all about the brand anyway? You would think.

A lot of people tend to confuse their own voice with the brand's voice. You need to find the line between your personal content style and the brand's content style. Only because you are managing a brand's social media, does not mean you get to incorporate your own tone of voice into their content. Be careful.

Fashion PR is reasonably subjective, if you don't like a brand's particular design or idea, do not let your own voice get in the way. Adopt the brand's voice.

If you don't believe the seriousness of this topic, read about Adidas and what they had to say about the 2017 #BostonMarathon.

Or, you can watch what happened:

Stand out and be Yourself

I'm confusing you, right? How on Earth am I supposed to set my voice aside and adopt the brand's voice, but be myself at the same time?

In one of my blog posts, I offered tips and tricks for interns and new practitioners entering the field. Stand out and be yourself not for the brand, but for yourself.

A lot of people tend to believe that employers look at your social media accounts to see if you have any "bad" or inappropriate content published. That's not true. We are in 2018, a time where social media means everything. Think about it this way, if you want to get to know someone in the fastest way possible, where would you go? Their Facebook, Twitter, or Instagram page. That's what employers do. They are not at all interested in whether or not you drink and party all the time, they just want to get to know you.

So, yes. Do polish your social media accounts, because your employers will look at them, but you don't have to be the perfect person with the ultimate boring life. Show them who you are, show them what your personality is like.

If your digital footprint is not something you want to show your employer, consider dividing your personal accounts from your professional accounts. Everybody wins!

"The more personality that you can add, the better. At the end of the day, you're a person, not a piece of paper. Let your personality shine through." — Rochelle Bilow

#foodmedia #socialmediamanagement #socialmediamarketing #contentmarketing #communitymanager #socialmediamanager #fashionpr #pr #sm #publicrelations

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